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How to list your product on Amazon. in — A complete step-by-step tutorial for sellers in India | High Tech 7

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How to list your product on Amazon. in — A complete step-by-step tutorial for sellers in India




Want to start selling on Amazon India but don’t know where to begin? This post guides you through every step — from account setup to creating a high-converting product listing, FBA vs. self-fulfilment, images, pricing, compliance, and launch tips. I’ll include templates that you can copy and paste, as well as a final checklist, so you can go live quickly.

Note: Amazon’s exact fees, plan names and category approval rules sometimes change. This guide explains the typical, practical flow used by most Indian sellers; if you need the latest fees or category-specific rules, check Seller Central (Amazon.in) for up-to-date details.

Quick overview (what you’ll do)

  1. Decide selling model & plan (Individual vs Professional; FBA vs self-fulfilment).

  2. Prepare documents needed for Indian sellers.

  3. Register an Amazon Seller account.

  4. Set up GST, bank, shipping & tax settings.

  5. Create your product listing (title, bullets, images, backend keywords).

  6. Choose inventory method & ship (FBA or self-ship).

  7. Launch, optimise listing, and promote.

Prerequisites — documents & things to have ready

Prepare the following before registration (common Amazon India requirements):

  • Email address and mobile number (active).

  • PAN card (Indian) — for identity & taxation.

  • GSTIN (GST registration number) — required for most sellers (sole proprietor/business).

  • Bank account details (cancelled cheque / scanned bank statement).

  • Business registration docs (if registered company/LLP) — e.g., GST certificate, CIN, or business proof.

  • Address proof (utility bill, rental agreement, etc.).

  • Proof of identity (Aadhaar, passport, or driver’s license).

  • High-quality product images (see image specs below).

  • Barcode or product identifier (UPC/EAN/GTIN) OR be prepared to request a GTIN exemption from Amazon if eligible.

  • Invoice samples (may be required for certain categories).

Step 1 — Decide selling plan & model

Amazon India typically offers two seller plan choices (pick one when you sign up):

  • Individual / Pay-per-sale — good for very low volumes or testing; pay per item fee + referral fee.

  • Professional / Monthly subscription — pay a fixed monthly fee (lower per-item fees), better for steady sellers.

Also, decision fulfilment:

  • Fulfilled by Merchant (FBM) — you store, pack and ship orders. Good if you control logistics or sell bulky items.

  • Fulfilled by Amazon (FBA) — Amazon stores and ships your inventory; gives access to Prime & easier returns. Best for smaller items and scale.

Tip: Many sellers start with FBM to test demand, then switch to FBA for scaling and Prime eligibility.

Step 2 — Register as an Amazon Seller (step-by-step)

  1. Visit sellercentral.amazon.in and click Register now / Start selling.

  2. Choose an Individual or Professional plan.

  3. Sign in with your existing Amazon account or create a new one dedicated to your business.

  4. Enter business details: legal name, trade name (if any), PAN, GSTIN, and address.

  5. Enter bank account details (account number, IFSC). Upload a cancelled cheque or statement as requested.

  6. Provide KYC (identity) documents — Aadhaar, passport, etc.

  7. Accept the Amazon seller agreement & verification steps. Amazon may call/verify details.

  8. After approval, you’ll get access to the Seller Central dashboard.

Step 3 — Verify taxes & set up invoices

  • In Tax Settings, enter your GSTIN and tax status (registered composition/unregistered).

  • Upload invoice templates if requested.

  • Make sure your prices include applicable taxes or are set as required by your pricing strategy.

  • Keep accounting ready: Amazon provides settlement reports; reconcile them with your invoices and GST returns.

Note: If you’re unsure about GST/HSN classification, consult a CA. Incorrect tax setup can cause account issues.

Step 4 — Product pre-work (research & identifiers)

Before listing, do product homework:

  • Search demand & competition — look at existing ASINs, pricing and reviews for similar products.

  • Decide SKU system — internal SKU scheme to manage your products.

  • Get product identifiers:

    • GTIN (UPC/EAN) is usually required. You can buy UPC/EAN from GS1 or an authorised reseller.

    • If you are a brand owner or private label, check the GTIN exemption process on Seller Central — Amazon may allow listing without a UPC.

  • Check restricted categories — some categories (e.g., cosmetics, food, medical devices) need approval and extra docs. Apply for category approval if needed.

Step 5 — Create the listing (step-by-step)

  1. In Seller Central, go to Inventory → Add a product.

    • If the product already exists on Amazon (same brand & model), you can list against an existing ASIN (select condition and quantity).

    • To create a new ASIN, click Create a new product listing.

  2. Choose product category carefully — it affects allowed attributes and buy box eligibility.

  3. Fill the key fields (make each field count):

    Product Title (Use this template)

    Brand Name + Primary Keyword + Key Feature/Material + Size/Quantity + Variation (Color)
    Example: AuraCraft Stainless Steel Lunch Box 750ml — Leakproof, 2-Compartment (Silver)

    • Keep title readable, include main keyword, brand and size. Max length varies by category (often 150–200 chars).

    Key Product Features (Bullet points)

    • Use 4–6 bullets. Start with the main benefit.

    • Each bullet: short phrase + one supporting detail.

    • Example bullets:

      • Leakproof design — tight silicone seal prevents spills during commute.

      • Premium stainless steel — food-grade 304, rust resistant.

    Product Description

    • Expand on bullets; tell the story and use related keywords naturally.

    • Use HTML limited tags if allowed (Seller Central shows exact rules).

    Images

    • Upload at least 3–6 images: main image on white background (no props), plus lifestyle, close-ups, and infographics.

    • Image specs (common requirements):

      • Minimum 1000 × 1000 px (to enable zoom).

      • Main image: product on pure white background, no text/logo.

      • Additional images: show scale, usage, packaging, and any certifications.

    Price, Quantity & Condition

    • Set your price, available quantity, and condition (New, Used, Refurbished).

    Variation (if applicable)

    • Add size/colour/pack variations under one parent ASIN for improved UX.

    Keywords & Backend Search Terms

    • Fill Search Terms / Keywords in backend: include synonyms, spellings, related queries — avoid repetition and prohibited text (e.g., competitor names if restricted).

    Compliance fields

    • Fill mandatory fields like HSN code, weight, dimensions, manufacturer details, and safety certifications if required.

  4. Save & publish — Amazon may take a little while to review and show the listing live.

Step 6 — Images & copy that sell (best practices)

  • Main image: Product only, white background, centred, 85% frame filled.

  • Lifestyle shots: Show the product in real life so customers can imagine usage.

  • Infographics: Feature size chart, key specs, care instructions, warranty icons.

  • Bullets & description: Feature → benefit → proof (e.g., “Leakproof — tested with 500 ml water for 24 hours”).

  • A+ / Enhanced Brand Content: If you own the brand and are brand-registered, use A+ content for richer visuals and higher conversions.

Step 7 — Choose fulfilment & prepare inventory.y

If you pick FBA:

  1. EEnrolin FBA from Seller Central.

  2. Create a shipment plan (Inventory → Manage FBA Shipments).

  3. Print/attach FNSKU labels (Amazon barcode) or opt fothe r Amazon labelling service (for a fee).

  4. Follow Amazon packing & shipment requirements; send to designated Amazon fulfilment centres

  5. Track inbound shipment; inventory becomes available after processing.

If you pick FBM (self-ship):

  • Set shipping templates with handling time, shipping rates, and regions served.

  • Maintain prompt shipping and tracking updates to keep metrics healthy.

Step 8 — Launch & marketing

  • Price promotions: coupon, lightning deal (if eligible).

  • Sponsored Ads: run Sponsored Products to gain visibility initially. Start with auto campaigns to discover keywords, then refine to manual campaigns.

  • Make use of coupons & coupons + ads combo for better conversion.

  • Request reviews (policy-compliant): send a polite review request via Amazon’s “Request a Review” button or automated buyer-seller messaging (don’t incentivise reviews).

  • Social & influencers: drive external traffic to the listing for faster ranking.

Step 9 — Monitor, optimise & scale

  • Track conversion rate, sessions, and click-through rate (CTR) via Seller Central.

  • Optimise title & bullets with high-performing keywords.

  • Keep inventory healthy to avoid stockouts (stockouts harm rank).

  • Reprice competitively and watch the buy box metrics.

  • Expand to variants or related SKUs based on customer feedback.

Compliance & safety (important for India)

  • Don’t list prohibited or restricted items (weapons, illegal drugs, certain cosmetics, uncertified electronics).

  • Maintain product safety documents and certificates (BIS/ISI for electronics, FSSAI for food, etc.) if required.

  • Keep invoices and GST returns ready; Amazon may request invoices for authenticity checks.

  • If your product requires import/export clearances or ISI/BIS certification, make sure those are ready.

Templates you can copy/paste

Example Product Title

ZenHome Bamboo Cutting Board — Anti-Slip, 30 x 20 cm, Eco-Friendly (Single Pack)

Bullet Point Template

  1. Premium material — 100% organic bamboo, durable and knife-friendly.

  2. Anti-slip base — rubber feet keep board in place during chopping.

  3. Easy to clean — smooth surface, handwash recommended.

  4. Multi-use — perfect for vegetables, bread and serving.

  5. Satisfaction guarantee — 1-year replacement warranty.

Short Product Description

Upgrade your kitchen with the ZenHome Bamboo Cutting Board. Sustainably sourced and designed for durability, its anti-slip base and generously sized surface make food prep safe and easy. Ideal as a gift for new homeowners or kitchen enthusiasts.

Common pitfalls & how to avoid them

  • Wrong category or missing attributes → leads to suppressed listing. Fill mandatory attributes fully.

  • Poor images → low conversions. Invest in good photos.

  • No GTIN or invalid GTIN → prevents ASIN creation. Get a GTIN from GS1 or apply for a GTIN exemption.

  • Not accounting for fees → calculate referral + closing + shipping + FBA fees before pricing.

  • Bad customer service & late shipping → negative reviews hurting rank. Keep metrics healthy.

Checklist before you hit “Publish”

  • Seller account verified & bank linked

  • GSTIN and tax settings configured

  • PThe producthas a GTIN or an exemption approved

  • Title, bullets, description optimised with target keywords

  • At least 3+ high-quality images (main image white background, 1000×1000+)

  • Price & shipping method set (FBA/FBM)

  • Inventory quantity added and SKU assigned

  • Backend search terms entered

  • Compliance documents available for the category

  • Launch plan (ads/promotions) ready

Quick FAQ

Q: Do I need a GSTIN to sell on Amazon India?
A: Most sellers will need GST registration; exceptions exist, but are limited. Check Amazon’s seller registration flow and tax guidance.

Q: Do I need a barcode (UPC/EAN) to list?
A: Usually, it's for a new ASIN. Brand owners can apply for GTIN exemption under certain conditions.

Q: Which is better — FBA or FBM?
A: FBA gives Prime, simpler logistics & better conversion but has storage fulfilment fees. FBM gives control and lower fees for bulky items. Many sellers mix both.

Q: How to get reviews?
A: Use Amazon’s “Request a Review” and excellent customer service. Avoiincentivised or paid-for reviews — Amazon forbids them.

Final tips for faster success

  • Start with 1–3 core SKUs and perfect those listings before expanding.

  • Invest in professional images — they pay back in conversion.

  • Use data: run small ad campaigns to discover converting keywords, then optimise listing copy.

  • Keep customer service excellent — fast responses and a good return experience keep your seller metrics healthy.


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